Winning MDM Strategies for 2008-2009 – and Beyond!

When:
June 24th, 2008

In surveys of more than 4,600 individuals conducted for The 2008 Aberdeen Report, 19% of respondents indicated that their organizations are already using MDM. An additional 11% plan to adopt MDM in 2008, with another 19% planning to adopt it in the future. In contrast, 51% of respondents indicated that their organizations have no plans to use MDM at all. However, even organizations with no immediate plans to deploy MDM-specific solutions have needs and plans that MDM policies, processes, strategies, and tools can help to enable or support.

MDM - the creation and management of master or reference data that represents "one version of the truth" - is a critical goal of many business and IT decision-makers. MDM is also a frequent promise of many IT solution vendors. However, success with MDM, as with almost every other business-focused IT initiative, requires a clear starting point, and a clear goal or destination. This Webinar will feature Aberdeen Group research findings and recommendations that will help business decision-makers, their teams and their partners to identify strong candidate starting points for, and relatively rapid and painless paths towards enterprise-wide, multi-form MDM.

Michael Dortch Senior Analyst Aberdeen Group

Michael Dortch is a Senior Analyst at Aberdeen Group, focusing on enabling and emerging technologies and information management. Michael joined Aberdeen Group after nearly 10 years at Robert Frances Group (RFG) in various capacities, most recently as Director of IT Infrastructure Management Strategies and Executive Editor.

Michael has been an Information Technology (IT) industry analyst, consultant, "information entrepreneur" and writer for nearly 30 years. Before joining RFG, Michael developed white papers, executive presentations, marketing programs and strategies for influencing press and analysts for numerous organizations. Clients included AT&T Solutions, Lotus Development Corp. (now part of IBM Corp.), Novell Inc., Santa Cruz Operation (now Tarantella, Inc.), Sun Microsystems, Inc., and large and small corporate users of IT.

Michael was also formerly the Director of Special Projects for the NetGuide magazine and online portal; Vice President of Marketing then Vice President and Chief Evangelist for UTG, Inc.; Senior Writer for Communications Week; Manager of Information Technologies, then Senior Analyst, then Manager of West Coast Research for The Yankee Group; and a founding member of the Advisory Board of Verité. In 1990 he wrote "The ABCs of Local Area Networks," a book published internationally in three languages by Sybex, Inc. He and his wife live in Santa Rosa, CA, just north of San Francisco.