With the combination of a tough economy, increased pressure from third-party intermediaries and excess capacity in some markets, the hospitality industry has been going through difficult times. As a result, many hotels and resorts are undertaking CRM and other initiatives to increase guest loyalty.

Yet, hospitality organizations have found that one of the simplest ways to create loyalty—recognizing a guest by name across all brands and properties without requiring a unique identifier—is one of the most difficult to implement. If you can link all the records for each guest, you can improve your ability to recognize the people, households and organizations that are your best customers and reduce marketing costs by eliminating duplicate mailings.

Learn how Initiate Systems can help your hospitality company create a single, complete view of each of your guests to provide them with the proper rewards and ensure their loyalty.