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Emerging Health Information Technology Selects Initiate Systems Software to Provide Complete Patient Views To Bronx RHIO Members 

 EMPI Software Helps Create Most Accurate Electronic Health Record From Multiple Medical Databases and Delivers It to Point-Of-Care

Chicago, IL and Yonkers, NY (13 February 2007) - Emerging Health Information Technology, the healthcare IT professional services company selected by the Bronx (NY) Regional Health Information Organization (RHIO) to create a health information exchange, and Initiate Systems, Inc. today announced that Emerging Health has selected Initiate Identity Hub™ software, the recognized standard in enterprise master person index (EMPI) technology, to deliver a comprehensive view of the patient in real time. The Initiate software will perform the critical function of identifying patients and compiling their electronic health records from data dispersed across multiple databases.

“One of the most critical elements in a project of this scope is an EMPI solution that can quickly and accurately identify a patient and deliver their complete health record to the point of care,” said Jack Wolf, president and chief executive officer of Emerging Health. “We have found that Initiate’s experience meets our needs for flexibility, interoperability and the unique privacy and security requirements we demand.”

Initiate Identity Hub™ software is the most accurate, scalable and rapidly implemented EMPI solution available for healthcare providers, integrated delivery networks (IDNs), independent physicians associations and regional health information organizations (RHIOs), that want to improve patient identification and customer satisfaction, protect data privacy and security, enable interoperability and provide a critical foundation for EHR implementations. The technology dynamically and intelligently links duplicate and fragmented records within and across disparate data sources without moving large volumes of data, standardizing database schemas or managing patient identifiers.

“We’re excited to be working with Emerging Health,” said Scott Harper, Initiate’s senior vice president and general manager, healthcare division. “The healthcare industry brings its own distinct set of challenges and complexities, with data security and data quality at the top of the list. Initiate’s extensive background working with hospitals and integrated delivery networks will be a tremendous asset in speeding implementation and ensuring success of this project.”

Initiate Systems was recognized as an industry leader in customer data integration in the December 22 Forrester Wave™: Customer Data Integration Vendor Summary, Q4 2006. More than 60 major U.S. healthcare provider and payer organizations have turned to Initiate to solve their patient identification and matching requirements, and both SureScripts and RxHub, the nation's two largest electronic prescribing and pharmacy networks use Initiate Identity Hub™ software.

About Initiate Systems
Initiate Systems, Inc. is the leading provider of customer-centric master data management solutions for companies and government agencies that want to create the most complete, real-time views of people, households and organizations from data dispersed across multiple application systems and databases. Initiate Identity Hub™ software is more accurate, scalable, rapidly deployed and widely used than any other solution. Many organizations in the financial services, government, healthcare, hospitality and retail sectors are using Initiate™ software to deliver the right data at the right time to all critical touch points. Initiate Systems' proven experience makes it uniquely qualified to enable strategic initiatives that allow organizations to increase revenue and efficiency and reduce operating costs and risks. Initiate Systems operates globally through its subsidiaries, with corporate headquarters in Chicago and offices across the U.S., a Canadian office in Toronto, an EMEA office in London and a Pacific Rim office in Sydney.

About Emerging Health
Emerging Health Information Technology is a healthcare professional services and consulting company that helps hospitals and integrated delivery networks achieve clinical transformation and realize revenue cycle optimization. The company works with the world’s leading healthcare systems providers to implement advanced IT-based solutions that improve the quality of patient care, maximize financial performance and increase operational efficiency. The firm provides consulting services, full on-site implementation of enterprise healthcare systems, application development and integration services as well as application outsourcing, revenue cycle management services for HIPAA transaction processing and infrastructure management support. For more information,

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