CHICAGO – June 17, 2008 – Initiate Systems, Inc., a leader in master data management (MDM) solutions, and Aberdeen Group, a leading provider of fact-based research focused on the global technology-driven value chain, will host a free Webinar entitled “Winning MDM Strategies for 2008 - 2009 – and Beyond” at 1:00 p.m. CDT on Tuesday, June 24. The featured speaker, Aberdeen Senior Analyst Michael Dortch, will share Aberdeen Group research findings and recommendations that will help business decision-makers identify starting points in their organizations for relatively rapid and painless paths toward successful enterprise-wide multi-form MDM.

The Webinar will focus on the recent research report from Aberdeen Group, “Winning Master Data Management Strategies 2008-2009.” Initiate Systems and Baseline Consulting provided underwriting in part for the research, which found that nearly half of 4,600 surveyed either have implemented MDM or plan to do so in their business.

“The creation and management of master or reference data that represents ‘one version of the truth’ is a critical goal of many business and IT decision-makers,” said Martin Moseley, chief technology officer for Initiate Systems. “MDM is also a frequent promise of many IT solution vendors. However, success with MDM, as with almost every other business-focused IT initiative, requires a clear starting point, and a clear goal or destination.”

Anyone interested in the Webinar can attend by registering at www.InitiateSystems.com. Visitors to the home page will find a link to the Webinar registration page in the “Featured” items box in the center of the page.