CHICAGO (28 March 2008) – Initiate Systems, Inc., a leader in master data management (MDM) solutions, announced today that several of its customers and executives will be featured as speakers at the spring 2008 MDM Summit Series. The three-city series will take place in San Francisco, March 30-April 1; London, April 21-23; and Sydney, April 28-30.

Initiate customers National Instruments, London Borough of Brent and Capgemini will share their experiences and strategies for achieving master data management success. In addition, three Initiate executives will present best practices for excelling at master data management and potential pitfalls to avoid.

Initiate executives Marty Moseley, chief technology officer; Sean Cassidy, vice president, products; and Jim Cushman, chief solution architect and vice president of global sales consulting; are featured keynote speakers for this year’s upcoming series of conferences.

Moseley and Cassidy will separately present “Simplifying Master Data Management Deployments” at the San Francisco and London summits. The executives will discuss the process of implementing an MDM solution and examine how to set the right priorities to achieve successful MDM deployments.

Cushman, who has led Initiate’s sale and delivery of more than 50 installations worldwide for customers in high technology, healthcare, manufacturing, public sector and homeland security, will address attendees on “Simplifying MDM: Evolution not Revolution” at the Sydney summit.

Additional details on Initiate executive and customer speaking activities are as follows:

San Francisco MDM Summit, March 30-April 1:

• Marty Moseley, Initiate Systems, will present “Simplifying Master Data Management Deployments” on Monday, March 31, at 11:15 a.m.
  
• Misty Allen, business analyst manager & CDI project manager and Deeprani Srinivasan, IT applications manager & CDI project manager, National Instruments, will present the case study “The Journey to Complete Global Customer Management” on Monday, March 31, at 3:05 p.m.

London MDM Summit, April 21-23:

• Tony Richardson, managing enterprise architect and lead architect, Capgemini, will present “Utilising Foundational CDI-MDM Technology to Create ContactPoint” on Tuesday, April 22, at 1:30 p.m.
  
• Tony Ellis, head of the information technology unit at the London Borough of Brent, will participate in a panel discussion on “Best Practices in Government Services” on Tuesday, April 22, at 2:15 p.m. Ellis will also present “Development of Citizen-Centric Services via CDI” on Wednesday, April 23, at 2:15 p.m.
  
• Sean Cassidy, Initiate Systems, will present “Simplifying Master Data Management Deployments” on Wednesday, April 23, at 11:15 a.m.

• Jim Cushman, Initiate Systems, will present “Simplifying MDM: Evolution not Revolution” on Monday, April 28th, at 2:10 p.m.

Moseley, Cassidy and Cushman will each draw on examples from organizations that thought “big,” prioritized problems and opportunities wisely; and executed precisely to help achieve cost savings, increase revenue, and build a foundation for growth and opportunity in timeframes previously assumed to be unachievable.