SYDNEY – 26 November 2007 – Initiate Systems Australia Pty Ltd, a leading provider of master data management (MDM) solutions for creating complete, real-time views of data about people, places and things, today announced that it has been selected by vehicle manufacturer Mitsubishi Motors Australia to create a more accurate, real time view of its customers.

The deployment of Initiate Consumer™ (formerly known as Initiate Identity Hub®) software and Inspector for Data Resolution will help Mitsubishi improve its customers’ experiences and reduce costs.

Initiate Consumer will be used within the call centre as well as to support marketing campaigns. Customer service representatives will be able to more accurately search, update and view customer information. Updated customer information will be synchronised back to other customer related systems used by Mitsubishi and its external service partners.

Inspector for Data Resolution, a web based data steward application from Initiate, will be employed to alert “data stewards” to data quality issues giving them an application to view, manage and resolve these issues.

In addition to providing Mitsubishi with a better understanding of its customers, the solution also delivers address cleansing and real time look-up against the Australia Post’s Postal Address File to further improve data quality and provide cost savings related to postage.

Ray Tomlinson, Mitsubishi’s CDI Project  Manager said ”Mitsubishi evaluated a number of vendors in the MDM space and chose Initiate over other competitors based on the highly accurate matching and linking capabilities of its software and Initiate’s experience in the critical healthcare and intelligence fields. Mitsubishi recognises this can provide competitive advantage as a leader in customer satisfaction.”

Alex Paris, Country Manager, Initiate Systems adds: “Initiate is thrilled to be working with a company with such a strong brand and product line as Mitsubishi Motors. Initiate has a history of delivering high performing master data management solutions and we are pleased that Initiate® software will serve as the cornerstone technology that can help enable Mitsubishi to offer their customers a unique and compelling experience.”

About Mitsubishi Motors Limited
Mitsubishi Motors Australia is both a domestic manufacturer and importer of vehicles with a strong presence in the Australian market through its 200-plus strong national dealer network.  For more information visit www.mitsubishi-motors.com.au.