Chicago, IL (June 27, 2007) - The Business Intelligence Network™ has cited Initiate Identity Hub™ software for its “advanced approach” to customer data integration in a new research report. Initiate Identity Hub™ solution is provided by Initiate Systems, Inc., the leading provider of customer-centric master data management (MDM) solutions for creating complete, real-time views of data about people, households, and organizations.
In the Business Intelligence Network’s recent report “Data Profiling, Data Integration and Data Quality: The Pillars of Master Data Management,” industry expert David Loshin praises Initiate’s customer data integration solution for its data analysis approaches in optimizing for high precision in analyzing and matching data records, flexibility, simplicity and rapid deployment ability.
Loshin, who reviewed a case study involving Initiate customer Sutter Health Network, noted Initiate’s probabilistic algorithms are considered by Sutter to be a “high standard” for searching, matching and duplicate elimination. Initiate’s solution also encompassed the critical process workflow management and remediation process for identifying, handling and resolving duplicate records into single entities. By facilitating the identity management process, Initiate’s solution allows for tuning the matching algorithms while also enabling a process for resolving “overlays,” in which the source systems have mistakenly merged falsely matched entities into a single record (which is one of the most dangerous risks for patient safety).
Loshin describes the Initiate Identity Hub™ software as the “core component” of Initiate’s success in master data management, noting the product’s “advanced approach to probabilistic matching that instantly finds and accurately links all records, about a person, household or other candidate master data object. The Hub facilitates the creation and maintenance of a trusted system of record for customer data that provides multi-level security that protects privacy and meets regulatory requirements.”
Loshin also recognized Initiate’s Web-based approach to hierarchy management and maintenance, describing that the solution’s capabilities are “embedded within a services-oriented approach that can be customized to the needs of the participating applications.” Loshin concludes by saying Initiate’s core competencies “are enviable: scalable probabilistic search and match capabilities, high degree of match accuracy (with limited false positives and false negatives), ease of use and speedy implementation.”
“We are thrilled that this research study evaluated the performance of our customer data integration solution so highly,” said Marty Moseley, chief technology officer at Initiate Systems. “The report’s findings reaffirm our belief that Initiate Systems offers industries the premier product in Master Data Management.”
For a copy of “Data Profiling, Data Integration and Data Quality: The Pillars of Master Data Management” click here.