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Wells Fargo & Company selects Initiate Identity Hub™ software 

 Initiate Systems Customer Data Integration (CDI) solution provides accurate, complete customer data on-demand

Chicago (April 21, 2005) - Initiate Systems, Inc., a leading provider of customer data integration software and services for the on-demand enterprise, announced today that Wells Fargo & Company (NYSE: WFC), one of the premier financial services companies in the United States, selected Initiate Identity Hub™ software to provide on-demand search and recognition capabilities for its Enterprise Customer Recognition initiative.

About Wells Fargo & Company

Wells Fargo & Company is a diversified financial services company with $428 billion in assets, providing banking, insurance, investments, mortgage and consumer finance to more than 23 million customers from more than 6,000 stores and the internet (wellsfargo.com) across North America and elsewhere internationally. Wells Fargo Bank, N.A. is the only bank in the United States to receive the highest possible credit rating, “Aaa,” from Moody’s Investors Service. Wells Fargo Bank, N.A. Member FDIC.

About Initiate Systems

Initiate Systems, Inc. (www.initiatesystems.com) is a leading provider of customer data integration software and services for the on-demand enterprise. Initiate provides the most complete, accurate, up-to-the-moment information to all point-of-service applications, transactional systems and business intelligence platforms. Initiate's award-winning Initiate Identity Hub™ software delivers high business value in many industries, including communications, financial services, healthcare, hospitality, retail and the public sector, by instantly finding and accurately linking all the records about a person, household, organization or object across disparate data sources on-demand, regardless of data volume.

Initiate™, InitiateSM, the Initiate logo, and Initiate Identity Hub™ are trademarks and/or service marks owned by Initiate Systems, Inc., which may be registered in certain jurisdictions.

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