Challenge: Inability to capture a complete, accurate view of a customer, patient, partner or other entity

Your most valuable customer attributes may be dispersed throughout the enterprise in disparate databases. Point-of-service systems may not share consistent middleware and back-end systems. That leads to data inaccuracies that arise across the organization as a result of incomplete information, incorrect linking and duplicate records.

Solution: Initiate Master Data Service™ creates a source of truth about each customer, location, patient, partner or other entity to meet your specific needs. It does this by finding the various representations of this data across your systems, and resolving them into one trusted view. Initiate Master Data Service then can also accurately identify relationships, such as the relationship of a customer to a location, or an organization’s relationship to its parent company. Sharing this accurate information enables insight into customer behavior across all interactions with customers – point of sale, billing and payment systems, loyalty programs and other touch points.

Benefits:

• Use complete customer information to increase revenue with specific cross-sell and up-sell opportunities at all points of sale
• Improve interaction at the point of contact by having a more complete view of the customer
• Combine loyalty programs across lines of business to verify whether you are delivering the appropriate levels of service
• Cross-reference records during merger and acquisition activity or unit consolidation to understand total value and the amount of overlap

Challenge: Incomplete information, duplications and incorrect linking of data relationships all add up to a data quality nightmare caused by error-prone data entry processes. Moreover, most data quality projects are a one-time fix; bad data continues to occur over time.

Solution: Initiate Master Data Service improves data quality by replacing “projects” with “process,” helping to catch and eliminate data entry errors throughout the lifecycle of your data, from the point of entry to searching for the right information. It provides for both identification and remediation of duplicate data, as well as a means of data lifecycle management. You know that you always have the most current, consistent, accurate data, even across disparate systems.

Benefits:

• Replace data quality “projects” with continuous data quality management process
• Reduce call center wait times and reduce costs by having access to a single, complete record
• Improve productivity by reducing time spent searching for records or correcting incorrect entries
• Provide reliable data for downstream systems, such as finance, order fulfillment, marketing, risk management and others
• Create a strategic platform for system consolidation and future data architectures

Challenge: Demonstrating compliance with numerous regulatory requirements and privacy laws is contingent on fast access to secure, accurate master corporate data across the enterprise. Such projects are time consuming and are often a drain on personnel and budgets.

Solution: Initiate Master Data Service removes duplicates and other data errors at their source, facilitating compliance with regulations, such as Sarbanes-Oxley, Gramm-Leach-Bliley and HIPAA. Using Initiate Master Data Service as a platform across various compliance projects provides for full data audit capability to support data governance, as well as helps save time and money.

Benefits: Initiate’s customers have achieved numerous advantages from the Initiate Master Data Service platform, including:

• Using resources more efficiently and reduce expenses with a consistent platform for compliance initiatives
• Preventing costly penalties and legal issues
• Creating a strategic platform for system consolidation and future data architectures
• Data management capabilities providing means for full audit requirements
• Managing customer contact preference more effectively

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