The Challenge: Identify and retain high value customers
With 15 million guests annually in over 5,000 properties across eight brands in 45 countries, a hotel chain wants to improve how it tracks and serves guests during more than 1 million hotel stays per month. Their multiple systems can track only persons enrolled in the chain’s loyalty program – just 10 percent of the chain’s most frequent guests.

Solution: Initiate Consumer enables the hotel chain to track each of its guests and properly acknowledge guests who stay across brands. The solution helps the hotel chain identify and target repeat customers who do not have a loyalty number, as well as target specific customer segments with desirable purchasing characteristics.

Benefits:

• Better insight into customers and hotel stay patterns
• Enhance the performance of the hotel’s loyalty program
• Greater visibility into the performance of marketing campaigns
• Better monitoring of the performance of specific brands, properties and franchises

The Challenge: Knowing customers across multiple divisions
One of the largest credit card issuers in the United States is entering the retail banking arena after several acquisitions over the past years. In order to retain newly acquired customers, meet compliance regulations including privacy preferences, and remain competitive, the bank needs a comprehensive view of each of its nearly 50 million customers across multiple consumer lending product lines.

Solution: Initiate Consumer provides a complete view of consumers across all divisions; for example, credit card services, retail banking, wealth management and auto financing. Initiate Consumer helps the card issuer understand their whole relationship to their customers across brands and accounts.

Benefits:

• Expose credit risk of individual customers across multiple accounts
• Target multiple products from multiple divisions to likely buyers
• Manage the enforcement of customer privacy across touch points

The Challenge: Managing change
Data stewards and business analysts in all industries are challenged daily to track down customer accounts buried in dozens of different systems and data sources.

Solution: Initiate Consumer automates data remediation through high-volume customer identification, matching and linking. It quantifies the improvement of data quality over time, which can improve critical business operations, and also help enhance productivity for data stewards and analysts.

Benefits:

• Handle large volumes of customer data efficiently
  Provide task-based processes for manual intervention only when required
• Demonstrate quantifiable business impact from improved customer-data quality