Businesses across a wide array of industries benefit from Initiate Organization™.

More than 100 organizations across 10 market segments are already using Initiate software to achieve competitive advantages. Read about a few of them here.

The Challenge: No insight into the true value of each customer
A global software giant with 500 million commercial and individual customers lacked insight into the true value of each customer. Conflicting views of each customer led to poor decisions in terms of territory assignments and mistakes in commissions paid to Sales account executives. The company had challenges in understanding customer license positions and service eligibility. The inability to understand each customer across the company’s vast enterprise also made regulatory compliance and target marketing very difficult.

Solution: Initiate Organization, deployed with Initiate Consumer™ helped the company identify discrepancies in enterprise licensing across the customer organization, uncover misallocated license revenue with specific customer divisions, and improve the effectiveness of its marketing and distribution channels.

Benefits:

• Recouped millions of dollars in incorrectly assigned licenses
• Streamlined territory management and correctly allocated commission payments for significant cost savings
• Improved customer and partner satisfaction
• Eliminated conflicts in sales channels

The Challenge: Real-time views of customers at multiple touchpoints
A high-tech company with more than 20 acquisitions since 1990 wanted a single registry to hold all of its 60+ million small- to medium-sized business customers and needed the ability to accurately identify customers at the point of service. The company also wanted to share customer information across the enterprise in real-time.

Solution: Initiate Organization met the company’s requirements with a trusted source for customer analysis and real-time support for transactional and operational systems. Complete and accurate data could now support the company’s goal of consolidating customer information across product lines, enabling targeted cross-selling.

Benefits:

• Reduced data standardization software costs by more than 50 percent
• Reduced marketing costs by 10 percent
• Decreased customer churn by 5 percent
• Increased cross-sell and up-sell revenue by 10 percent
• Achieved a 300 percent increase in privacy compliance across the entire organization