Beyond the Golden Record:
Serving Many Masters through Hierarchy Management
By enabling multiple hierarchical views, a business can better understand the relationships among and between its customers. This aids better decision making and customer analysis, among several other benefits. This paper describes:
- The real-world implications for multiple hierarchies and the benefits across business units
- Requirements for managing multiple hierarchies and understanding the intersections of hierarchies
- A step-by-step process for getting started effectively managing multiple hierarchies