Credit card processing companies depend heavily upon customer data integrity. An accurate customer view is critical to providing quality service — and minimizing risk.

By accurately identifying your customers, you can greatly develop your cross- and up-selling opportunities, decrease marketing costs by better understanding which households have multiple cardholders, improve customer service, and more.

Initiate software provides a trusted system of record for each customer, household, organization or other entity, on demand, by accurately identifying the relevant duplicate and fragmented records and linking them—within, as well as across, all data sources. As a result, you will be able to:

• Improve customer service – empower your customer service representatives with a complete view of all the customer's information
• Meet regulations – better satisfy privacy regulations such as the Gramm-Leach-Bliley Act with full and accurate customer data; also, improve compliance with the USA PATRIOT Act by better knowing who your customers are, even if they don't want to be known
• Reduce risk – more accurately identify applicants with multiple accounts or who have defaulted on past accounts
• Enhance marketing effectiveness – help reduce direct marketing costs by eliminating duplicate records that lead to duplicate mailings to the same household