Privacy isn't just about protecting an individual's personal information from hackers and fraud, nor is it about merely complying with new regulations. Privacy is about ensuring the security of your customers' or patients' records while improving the quality and accuracy of data by allowing the right people to have access to view and update the information.

Consumers are increasingly wary of giving out their personal information. With security breaches making headlines around the country, consumers want assurance that their data is secure.

At the same time, they have come to expect the on-demand convenience of processing financial transactions, booking a flight, or updating their own information at all hours of the day and night. Organizations must balance these needs while complying with regulations that include the national Do-Not-Call List, HIPAA, Sarbanes-Oxley, and other state-specific statutes.

Challenges include:

• Creating an audit trail of who uses the data, why and when
• Creating a mechanism for improving the accuracy of data
• Allowing individuals to access and/or correct their information
• Developing methods to restrict the ability of fraudulent users to access personally identifiable information and to commit identity theft
• Eliminating the reliance on Social Security numbers to uniquely identify an individual

Regardless of what sort of data is involved – whether it is medical records, travel details, financial transactions or other sensitive data – organizations must keep pace with new challenges.

Learn more about how Initiate can help your privacy initiatives.