What is Master Data Management?

Master data management (MDM) is the strategies, processes, technologies and people that create and maintain a single, complete view of all your customer data.

Master data management solutions are used to deliver the most complete, real-time views of people, households and organizations from data dispersed across multiple application systems and databases.

Initiate Systems is the leading provider of master data management software, with more customer implementations than any other vendor. Our solutions deliver the most accurate, real-time views of data from all applications and data sources to more effectively manage, control, analyze and integrate customer, patient or constituent information and relationships while protecting data privacy.

Learn more about what makes a leading master data management solution.

What questions must you consider when evaluating a masterdata management (MDM) solution?